BaubleBar's Pop-Up Welcomes DKNY

By: Aug. 05, 2013
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BaubleBar's Soho pop-up store on Greene Street closes next week. I know, super sad. And after two very successful months filled with collaborations and guest appearances, the jewelry store is welcoming another before closing up.

DKNY'S shop kicked off today and runs through the 12th. Shoppers will be able to preorder items from the fall DKNY collection that's not yet in stores and shop pieces that are already available on the brand's website. They are also offering an incentive: free overnight shipping and 10% your next purchase.


About DKNY:

Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

About BaubleBar:

They started BaubleBar with a singular mission: create the ultimate source for fashion jewelry by offering unparalleled selection and shoppable style guidance, all at a guilt-free price point.

But how? They strip out the overhead and source their products directly, to avoid any middleman mark-up. (Did you know most retailers mark jewelry up as high as 20x above cost?) But their access allows them even more flexibility than just price: they work closely with their suppliers to introduce new product on a constant basis, and to tailor their selection based on real-time feedback they get from shoppers.


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