BWW TV: Cyndi Lauper Talks Love of New York City

NBC and Donald Trump announced yesterday the all-star celebrity cast for the third season of "The Celebrity Apprentice" premiering on Sunday, March 14 (9-11 p.m. ET/PT) and in one of the show's promo clips, Cyndi Lauper discusses her love of all things New York!

Over the course of the celebrity seasons, over $3.5 million has been donated to charities worldwide in addition to money raised from the awareness and exposure on the show. Now 14 new celebrities will rise to the challenge once again it will be men versus women. All the celebrities will be vying for the coveted title as they fight for their respective causes close to their hearts.

The men include: Darryl Strawberry, Bret Michaels, Goldberg, Michael Johnson, Rod Blagojevich, Sinbad and Curtis Stone. The women include: Broadway vet Cyndi Lauper, Sharon Osbourne, Holly Robinson Peete, Selita Ebanks, Maria Kanellis, Carol Leifer and Summer Sanders.

Donald Trump said "This season of 'Celebrity Apprentice' is going to be fantastic. The list of celebrities we have this season is outstanding and the show will really resonate with our core viewers and fans. I expect this season of 'Celebrity Apprentice' to be the best one yet."

The celebrities will compete in business-driven tasks around New York City using their fame, rolodexes and their business acumen to win weekly tasks and money to donate to their favorite charities, while ultimately battling with each other to stay out of the boardroom and avoid hearing those dreaded words "You're Fired!"

They'll be subjected to long hours, grueling mental challenges, personality clashes and intense scrutiny -- all without the help of their regular support system of agents, managers and personal assistants. Certain tasks encourage the contestants to reach out to their network of celebrity contacts for assistance or donations -- making for entertaining surprise visits by some of the world's biggest stars along the way.

Trump and his advisors in the boardroom will judge all of the tasks. Returning back to the boardroom are Trump's children (and colleagues) Ivanka and Donald Trump Jr., alongside longtime Trump Organization employee and "Apprentice" advisor George Ross. The boardroom will again feature a "rotating seat," allowing a variety of famous business leaders and industry legends to join Trump in spirited judgment on each task. As with last season, the winning celebrity teams will relish the opportunity to watch the losing team squirm in the boardroom from the comfort of their own war rooms. When all is said and done, 13 celebrities will be famously fired and only one will emerge to become The Celebrity Apprentice.

"The Celebrity Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump, Page Feldman and Eden Gaha are executive producers.