BWW TV: Behind the Scenes at Playbill Magazine with Blake Ross

October 15
11:42 AM 2009

Playbill celebrated its 125th Anniversary last month with a special celebration at the Bon Appétit Supper Club with special performances by Bernadette Peters and Allie Trimm (Kim MacAfee in Bye Bye Birdie) and many other notables in attendance to celebrate the mag's big birthday.

In honor of that impressive milestone BWW TV caught up with Playbill Magazine's new Editor Blake Ross to take a look behind the scenes at America's favorite theatre magazine!

Playbill Fun Facts:

  • Circulation is 3.9 million a month, Playbill is in about 100 theatres in 24 cities across the country.
  • Playbill is a family business-it was founded by Frank Strauss and remained in his family for over 70 years. Bought by Arthur Birsh in 1974 it has remained in the Birsh family ever since.
  • was founded in 1994 they celebrate their 15th anniversary this year!
Before joining the team at Playbill, Blake Ross studied broadcast journalism and theatre at George Washington University in Washington, DC. Ross was most recently a much in demand publicist working with fabled PR vets Ken Sunshine and Shawn Sachs. Some of the professionals Blake was fortunate to work with were Barbra Streisand, Betty Buckley, Brian Stokes Mitchell and Lin-Manuel Miranda.



BWW TV: Behind the Scenes at Playbill Magazine with Blake Ross
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About the Author

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Eddie Varley was most recently seen as one of the stars of the Lifetime Television Series, MATCHED IN MANHATTAN.

On the New York stage he was a cast member of the long running hit musical revue INTO THE WEEDS: The Bill Weeden Songbook at the Laurie Beechman Theater. Eddie received critical acclaim for his role of Jameson in the New York and Los Angeles Productions of Joe Mortimer's GRAPEFRUIT. As a cast member of the New Vic Theatre of London, he toured both the UK and US in their productions of DRACULA, HUNCHBACK and THE CANTERBURY TALES. He spent several Holiday seasons at the Tropicana Hotel and Casino's Showroom Theater headlining with performers such as the legendary Mickey Rooney, Andrea McArdle and John Byner. An accomplished illustrator, his work can be found in the recent McGraw Hill release, WHY HASN'T HE CALLED?

He is the Creative Director of