BWW TV: Barnes and Noble Goes Broadway! Steven Sorrentino Talks the LABN Program
Fans of Broadway have never needed go far to experience their favorite stars off of the Broadway stage. Live at Barnes & Noble (LABN) program offers our customers a uniquely intimate and entertaining experience with Broadway & Off-Broadway casts, and cabaret & solo recording artists performing live in store. Customers also have the opportunity to meet the artists, be the first to purchase their CDs and books and get them autographed. Past events have featured the casts of Bridges of Madison County, Matilda, Pippin, Cinderella, Kinky Boots, Hands on a Hardbody, Godspell, In The Heights and more.
In addition to that programming, Barnes & Noble is currently in the midst of a special "Get Pop-Cultured" national event-running through August 10-bringing exclusive and unique fan experiences to customers across the country. The campaign is highlighting the huge influence that books, graphic novels, movies, TV shows, music, toys, games and collectibles have on our culture.
BroadwayWorld's Richard Ridge recently stopped by the Upper East Side store (150 East 86th Street), where he chatted with Director of Author Promotions and Special Events, Steven Sorrentino about all of the store's latest offerings for theatre-loving guests. Check out the full interview below!
Steven Sorrentino has worked in public relations since 1987, where he began as a publicist for Harper & Row, staying with that company during several transformations and becoming Vice President and Executive Director of Publicity at HarperCollins Publishers. He directed campaigns for numerous #1 New York Times bestsellers as Bryan Burrough and John Helyar's Barbarians at the Gate, Oliver North's Under Fire, Newt Gingrich's To Renew America, and Margaret Thatcher's Downing Street Years and Path to Power. He managed the original publicity campaign for John Gray's phenomenally successful Men Are from Mars, Women Are from Venus. In 2001, Sorrentino ended his fourteen-year career at HarperCollins to write a memoir about his experiences as a young man taking over the family business when his father suddenly became ill. Luncheonette was published in February 2005.
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