BC/EFA's 2013 Flea Market & Grand Auction Raises Over $631,000
Even the threat of rain didn't stop the biggest day of the year for Broadway fans from turning into a bright and sunny day for Broadway Cares/Equity Fights AIDS as the 27th Annual Broadway Flea Market & Grand Auction raised an outstanding $631,222.
Thousands of theatre lovers filled Broadway's Shubert Alley and West 44th Street on Sunday, September 22, 2013, for the day-long extravaganza. They scoured 56 tables overflowing with unique Broadway treasures. They met more than 60 of Broadway's brightest stars at the Autograph Table & Photo Booth and bid on 212 Grand Auction lots in live and silent auctions.
The 27 editions of the Broadway Flea Market & Grand Auction, which is produced by and benefits Broadway Cares/Equity Fights AIDS, have raised a grand total of more than $10.3 million.
With a strong fall wind blowing through the theatre district, this year's Broadway Flea Market & Grand Auction flourished on a mix of spirited shopping and competitive bidding. The tables raised $311,691, the first time in the event's history the tables topped the $300,000 mark and more than $25,000 above last year's total. The live auction raised $217,950, one of the highest totals ever.
"With the beautiful weather, a wonderfully vibrant energy and great sense of community filled Shubert Alley and surged down West 44th Street from early morning to dusk," said Tom Viola, executive director of Broadway Cares/Equity Fights AIDS. "That enthusiasm and the great generosity of spirit of the theatre community itself translated into an extraordinary day for Broadway Cares and, in turn, a better one for hundreds of thousands in our own neighborhood and across the country living with HIV/AIDS and other serious health issues who receive support because of the ever-growing embrace of Broadway Cares/Equity Fights AIDS."
This year, the 56 tables of the Broadway Flea Market & Grand Auction represented Broadway and Off-Broadway's top shows, producing organizations, unions, guilds and fan clubs, selling all variety of theatrical treasure, memorabilia, marketing materials, Playbills old and new, handmade items and all around high-end and low-brow "fabulous stuff." The top 10 tables raising the most money were: Wicked with $19,244; United Scenic Artists Local 829 with $18,206; The Phantom of the Opera with $15,887; Newsies with $13,353; TDF with $13,099;Kinky Boots with 12,326; Creative Goods Merchandise with $9,739; Reel Time Video Production with $9,508; Association of Theatrical Press Agents and Managers (ATPAM) with $9,056; and Matilda The Musical with $8,102.
The Grand Auction included both live and silent auctions. The top-selling lot of the live auction was an opportunity to join the cast of this year's Tony Award-winning Best Musical Kinky Boots in a walk-on that sold for a remarkable $8,250.
Unique offerings from two of Broadway's biggest, long-running hits - The Phantom of the Opera and Wicked - helped push this year's final auction total even higher. The Phantom mask worn by star Hugh Panaro in the show's landmark 25th anniversary Broadway performance earlier this year fetched $7,500. Tickets to next month's 10th anniversary performance of Wicked, including passes to an exclusive star-studded after-party, raised $7,000.
Other top live auction items:
· Opening night tickets and VIP party passes to Hedwig and the Angry Inch, opening in April and starring Neil Patrick Harris, went for $6,500 while opening night tickets and party passes to the new musical If/Then, starring Idina Menzel, LaChanze and Anthony Rapp,raised $6,000; the Betrayal opening night package raised $5,300 and Aladdin raised $4,600. In all, 17 opening night packages including tickets and party passes raised $57,000.
· A day at The Phantom of the Opera, including an appearance in the show's opening number, raised $5,750.
· The opportunity to be a judge at BC/EFA's Gypsy of the Year and Easter Bonnet Competition went to two lucky bidders for $5,500 each.
· A private lunch with stage-and-screen legend Angela Lansbury raised $5,500.