Anthropologie's BHLDN Taps Peter Som for Bridal

By: Feb. 07, 2013
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

Anthropologie's bridal label, BHLDN, is teaming up with Peter Som for a designer partnership. Som's creations will be available starting next month via BHLDN, and other designer collaborations will follow in the months to come.

About BHLDN:

"We want, more than anything, to help a woman create an event that reflects her own unique perspective... to a tee. We want to give a bride that edit she's been searching for-with heirloom-quality wedding gowns, artisanal hair adornments, footwear, and lingerie. And we want happy bridesmaids-in mix-and-match frocks with rich hues and unexpected details."

But it goes beyond the dress. Their goal, and the reason they drape, fold, bustle, and stitch, is to start a conversation with their customer-to build a resource where she can come to find inspiration and to share with those closest to her, as well as their broader coterie.

Be you. Be loved. BHLDN


Videos