ABC's THE VIEW Hits 1-Year High in Total Viewers

By: Jan. 16, 2014
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At 11:00 o'clock, "The View" returned from two week of encores surging to a 1 year high in Total Viewers (3.51 million) and a near 1 year high in Women 25-54 (782,000/1.3 rating) - since weeks of 1/28/13 and 2/18/13, respectively.

Notably, Tuesday's telecast hit a near 1-and-a-half year high in Total Viewers (3.95 million) and set a 1 year high in Women 25-54 (915,000/1.5 rating) - since 9/25/12 and 1/28/13, respectively.

"The View" posted double digit year to year increases in target demos: by 16% in Total Viewers (3.51 million vs. 3.02 million), by 12% in Women 18-49 (575,000 vs. 512,000) and by 17% in Women 25-54 (782,000 vs. 671,000).

"The Chew": (1:00 - 2:00 p.m.)

On the verge of breaking into the Top 5 programs in daytime in coveted sales demo Women 25-54, "The Chew" returned from two weeks of repeats recording all time weekly highs in Total Viewers (3.28 million) and Women 25-54 (774,000/1.3 rating - tied week of 12/9/13).

In fact, 2013/14 season to date, "The Chew" has generated its Top 12 weeks in the show's HISTORY in Total Viewers, Top 13 in Women 18-49 and Top 7 in Women 25-54.

Impressively, Tuesday's telecast - featuring healthy yet delicious recipes to kick off the New Year - stood as the show's #1 telecast of all time in Total Viewers (3.67 million) and Women 25-54 (889,000/1.5 rating).

Versus year ago, "The Chew" delivered the largest growth of any program in Daytime, surging by 41% in Total Viewers (3.28 million vs. 2.34 million), by 38% in Women 18-49 (574,000 vs. 416,000) and by 44% in Women 25-54 (774,000 vs. 536,000).

"General Hospital": (2:00 - 3:00 p.m.)

With four week highs, "General Hospital" ranked as the week's #1 program in daytime among Women 18-34 (254,000/0.8 rating - tied on rating) and was the #2 program in Women 18-49 (776,000/1.2 rating) and Women 25-54 (1.05 million/1.7 rating).

Tuesday's telecast ranked as the series' most-watched telecast in over 6 years in Total Viewers (3.55 million - since 11/12/07).

Source: NTI, U.S. ratings, weeks of 1/6/14, Live + Same Day. Program rankings based on U.S. ratings and include ties. Gapped/Breakout/Specials programming excluded.



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