During the week of February 3, 2014, ABC delivered 5 of the Top 20 non-sports broadcast shows in Adults 18-49: "Modern Family" - No. 4, "The Bachelor" - No. 11, "S.H.I.E.L.D." and "The Middle" tied at No. 14 and "Castle" No. 17. ABC's "20/20" was the week's top-rated newsmagazine for the 2nd week in a row with Adults 18-49.
· Despite airing mostly repeat programming against the Olympics,
ABC was up week to week in Total Viewers (+4% - 4.8 million vs. 4.6 million) and Adults 18-49 (+8% - 1.3/4 vs. 1.2/3).
Monday
On the first Monday of the February Sweep,
ABC earned second place in Total Viewers (8.9 million) and Adults 18-49 (2.4/7). For the 4th straight week, the Net was No. 1 on Monday with Adults 18-34 and key Women (W18-34/W18-49/W25-54).
ABC drew its biggest audience on the night in 10 weeks (since 11/25/13) tied a Monday season high in Adults 18-49.
"The Bachelor" (8:00-10:01 p.m. - 8.3 million and 2.6/7 in AD18-49):
Building from its first to second hour, "The Bachelor" won the 9 o'clock hour in Adults 18-49 for the 2nd week in a row (2.6/7), outdelivering CBS' comedies by 4% (2.5/6 - "Mike & Molly"/"Mom") and Fox's "The Following" by 37% (1.9/5). For the 4th week running, the
ABC unscripted series won its 2-hour slot in Adults 18-34 and in key Women (W18-34/W18-49). Gaining for the 2nd week in Adults 18-49 (+4%), "The Bachelor" earned a best-since-premiere rating - since 1/6/14.
· "The Bachelor" was up over its year-ago telecast (7.9 million and 2.4/6 on 2/4/13) in Total Viewers (+5%) and Adults 18-49 (+8%).
"Castle" (10:01-11:00 p.m. - 10.0 million and 2.1/6 in AD18-49):
Winning the 10 o'clock hour and ranking as Monday's No. 1 drama, ABC's "Castle" built on its most-recent original two weeks ago in Total Viewers (+11%) and Adults 18-49 (+5% - up for 3rd straight original) to earn its highest numbers since November - since 11/25/13. "Castle" surged by double digits from the same night last year (8.9 million and 1.8/5 on 2/4/13) in Total Viewers (+12%) and Adults 18-49 (+17%).
· On average, the
ABC drama is tracking to deliver its best season ever, growing over the same point last year by 10% in Total Viewers and by 8% in Adults 18-49.
Tuesday
"Marvel's Agents of S.H.I.E.L.D." (8:00-9:01 p.m. - 6.6 million and 2.2/6 in AD18-49):
During the 8 o'clock hour, ABC's "Marvel's Agents of S.H.I.E.L.D." returned up from its most recent original 3 weeks ago (on 1/14/14) in Total Viewers (+3%) and held even in Adults 18-49, taking second to CBS' top-rated "NCIS" on both measures. In addition, the
ABC freshman drama won its slot by 23% over "NCIS" in Men 18-34 (1.6/6 vs. 1.3/5) to hold the No. 1 series position in
The Hour for its 13th straight first-run telecast. In fact, "S.H.I.E.L.D." finished as the No. 1 broadcast show on Tuesday with Men 18-34 for its 6th consecutive original airing.
"The Goldbergs" (9:00-9:31 p.m. - 4.9 million and 1.6/4 in AD18-49):
In the 9:00 p.m. half-hour, ABC's "The Goldbergs" was up from its last telecast two weeks ago in Total Viewers (+4%) and Adults 18-49 (+7%), drawing its biggest audience in 4 weeks - since 01/07/14. In a post-Super Bowl upset, the
ABC freshman comedy defeated Fox's Super Bowl-promoted "New Girl" (3.5 million and 1.6/4) in the half-hour by 1.4 million viewers and tied in Adults 18-49 to stand as Tuesday's No. 1 comedy.
"Trophy Wife" (9:31-10:00 p.m. - 3.2 million and 0.9/2 in AD18-49):
In the 9:30 p.m. half-hour, ABC's "Trophy Wife" held even with its most recent broadcast in Adults 18-49. In addition, "Trophy Wife" delivered a bigger audience than Fox's time-period premiere of the Super Bowl-promoted "Brooklyn Nine-Nine" (3.24 million vs. 3.22 million).
"Killer Women" (10:00-11:00 p.m. - 3.1 million and 0.7/2 in AD18-49):
During the 10 o'clock hour, ABC's "Killer Women" held steady with its most recent airing two weeks ago in Adults 18-49.
Wednesday
"The Middle" (8:00-8:30 p.m. - 8.6 million and 2.2/6 in AD18-49):
At 8:00 p.m., "The Middle" was up 8% in Total Viewers from its last original two weeks ago and ran within 1-tenth of a rating point in Adults 18-49, drawing the series' 2nd-biggest-ever audience against an "American Idol" telecast. "The Middle" stood as the No. 3 scripted show of the night in Adults 18-49, behind only "Modern Family" and "Criminal Minds," respectively. Spiking 29% from two weeks ago, "The Middle" hit a season-high in Teens 12-17 (1.8/7 vs. 1.4/5).
· The
ABC comedy grew its overall audience from the same night last year by 5% (8.2 million on 2/6/13).
"Suburgatory" (8:30-9:00 p.m. - 6.1 million and 1.7/5 in AD18-49):
At 8:30 p.m., ABC's "Suburgatory" builds by double digits week to week in Total Viewers (+20% - season-high) and Adults 18-49 (+13% - 2nd-highest number this season), marking its most-watched telecast in nearly 1 year - since 2/27/13.
· "Suburgatory" improved over its year-ago telecast coming out of "Modern Family" by 7% in Total Viewers (5.7 million on 2/6/13).
"Modern Family" (9:00-9:31 p.m. - 9.9 million and 3.5/9 in AD18-49):
Wednesday's dominant No. 1 scripted TV show with young adults, ABC's "Modern Family" was up from its last original two weeks ago in Total Viewers (+3%) and Adults 18-49 (+3%) to deliver its best numbers this season against "American Idol."
· The
ABC comedy was up over its year-ago telecast in Total Viewers (+1% - 9.8 million on 2/6/13).
"Super Fun Night" (9:31-10:00 p.m. - 4.6 million and 1.5/4 in AD18-49):
In the 9:30 p.m. half-hour, "Super Fun Night" shot up week to week by 21% in Total Viewers and by 15% in Adults 18-49.
"Nashville" (10:00-11:00 p.m. - 5.2 million and 1.3/4 in AD18-49):
On average, "Nashville" is ABC's biggest percentage gainer in TV playback this season (Top 5 on all of broadcast), shooting up 75% in Adults 18-49 (+1.2 rating points) from L+SD to L+7.
Thursday
"The Taste" (8:00-10:00 p.m. - 3.2 million and 1.0/3 in AD18-49):
Despite going up against the first night of NBC's Winter Olympics coverage from 8:00-10:00 p.m., ABC's "The Taste" was down just one-tenth of a ratings point from its week-ago Adult 18-49 rating. In addition, the
ABC unscripted series virtually tied Fox's "American Idol"-led "Rake" from 9:00-10:00 p.m. in Adults 18-49 (1.0/3 vs. 1.1/3).
Friday
Opposite
The 2014 Winter Olympics Opening Ceremony on Friday night,
ABC (1.1/3) beat
CBS by 38% (0.8/2) and
FOX by 57% (0.7/2) among Adults 18-49.
· ABC's repeat "Shark Tank" (1.2/3) and "20/20" (1.2/4) tied as Friday's No. 1 regular program on the major nets in Adults 18-49.
· Compared to 4 years ago against the 2010 Winter Olympics Opening Ceremony, ABC's delivery was up by 1.6 million viewers and by 10% in Adults 18-49 (3.1 million and 1.0/3 on 2/12/10).
Sunday
"America's Funniest Home Videos - R" (7:00-8:00 p.m. - 5.4 million and 1.3/4 in AD18-49):
At 7 o'clock, ABC's encore "America's Funniest Home Videos" ranked as the No. 1 series in Adults 18-49, topping CBS' original "60 Minutes" by 18% (1.3/4 vs. 1.1/3). Despite going up against Winter Olympics coverage on NBC, "AFV" was up over the prior week by 225% in Adults 18-49 to
Turn in its best repeat number this season.
"Toy Story 3" (8:00-10:00 p.m. - 3.1 million and 1.0/2 in AD18-49):
ABC's network premiere of "Toy Story 3" was the No. 1 non-sports broadcast of the night in Kids 2-11 (1.5/5). The movie delivered ABC's highest Kids 2-11 rating in the 2-hour time slot since November - since 11/24/13.
WEEK NO. 20: ADULTS 18-49 TOTAL VIEWERS
No.1
NBC 4.7 No.1
NBC 17,230,000
No.2
CBS 1.8 No.2
CBS 9,610,000
No.3
FOX 1.6 No.3
FOX 4,990,000
No.4
ABC 1.3 No.4
ABC 4,790,000
No.5
CW 0.6 No.5
CW 1,640,000
Source: The Nielsen Company, National, Live+ Same Day Program Ratings for week of 02/03/14.
